Contents:
Contents Page
Preface
Introduction
Signs
Modality and representation
Paradigms and syntagms
Syntagmatic analysis
Paradigmatic analysis
Denotation, connotation and myth
Rhetorical tropes
Codes
Modes of address
Encoding/Decoding
Articulation
Intertextuality
Criticisms of semiotic analysis
Strengths of semiotic analysis
D.I.Y. semiotic analysis
Glossary of key terms
Suggested reading
References
Index
Semiotics links
S4B Message Board
S4B Chatroom
資料來源: http://www.aber.ac.uk/media/Documents/S4B/sem01.html
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